Special 2020 Collaboration

HHM 2020 Latin Serenatas

Back by popular demand! We brought the band together one last time for a festive farewell to Hispanic Heritage Month 2020! In the middle of a pandemic, the talent and passion of six outstanding local musicians reminded us that we are connected across time, distance, and language.


Our profound gratitude goes to Jorge Garcia (guitar), Jeff Holland (congas), Shannon Hoover (bass) Patric Lopez (trumpet/keyboards), Jaime Wright (vocals), and to our partner, Greenville Jazz Collective. To catch up on our previous Latin Serenatas, visit our  Serenata webpage with videos and stories about the songs, or Subscribe to our YouTube Channel .

Click the image to experience the magic of Latin Jazz.


The Business of Building Bridges

This Hispanic Heritage Month, Hispanic Alliance and Greenville Business Magazine will begin a journey to build stronger bridges between the Hispanic and mainstream business communities.

In their October 2020 Issue, Greenville Business Magazine partners with Hispanic Alliance on a co-written column highlighting the central role and uniquely-Hispanic contributions of the businesses that supported our Canasta Básica food distribution initiative. In the following months, we will continue to share stories that uplift the experience and gifts of Hispanic business owners across South Carolina.

Don't miss the opportunity to make this journey together, with us!

Subscribe to Greenville Business Magazine now to receive the October Issue in print or online.


Hispanic Alliance Welcome Everyone to Our Community and Our Work


Adela and Annie from @HispanicAllianceSC had a fantastic conversation with host Matthew Lawrence, Communication Chair of @UpstatePrideSC. We identified common ground, shared Hispanic Alliance's work with marginalized youth, and welcomed the LGBTQ+ community to join us. Click, watch, and share!



Every year National Hispanic Heritage Month (HHM) is observed by Americans across the United States. The celebration began in 1968, under President Lyndon B. Johnson, and was made a month-long celebration in 1988 by the U.S. Congress. Calendared between September 15 and October 15. Hispanic Heritage Month coincides with the independence days of Chile, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, and Belize.


Hispanic Heritage Month celebrates the myriad of cultures within Latin and Spanish-speaking countries, and the contributions of those peoples to America. America itself has the second largest Spanish-speaking population of any country in the world, smaller only than Mexico. Generations of Hispanic Americans have enriched our nation by making contributions in science, education, the arts, and politics. 


Celebrating Hispanic Heritage Month SC

We strive to make the Upstate of South Carolina an inclusive community where diversity is celebrated and Hispanic families from many nationalities can thrive, share their culture, and actively shape the community. Our site is dedicated as a central resource for promoting Hispanic heritage and HHM events from across this region.  To learn more about the Hispanic community in Greenville County South Carolina, read Hispanics in Greenville, an academic assessment of our community by Hispanic Alliance, written in partnership with Furman University.

Our celebration changes a bit every year. Here is how you can engage and contribute to the celebration during HHM 2020!

HHM Events Calendar

See the variety of offerings from our community partners and plan your HHM celebration! Or share your Hispanic Heritage Events (virtual and in-person)  by submitting information at the link below or email details to


Stories of Heritage

Four weeks of HHM and one inspiring story for each. This year we honor the work of groups within the Hispanic community that have led the crisis response against COVID-19, feeding thousands of suddenly impoverished families and sustaining dignity and hope for everyone.  

30 Days of Hispanic Heritage

Every day from September 15 -October 15 we will feature an Instagram story of a local Hispanic hero who has helped others through our difficult year. All our nominees for the month have been recevied. Follow us on Instagram @HispanicAllianceSC or catch up on stories you miss by clicking below.

HHM 2020 Partners

Hispanic Heritage Month SC began in 2015 with a Steering Committee of local advocates for the Hispanic Community and Hispanic culture.  Since then, Hispanic Alliance has served as the Master of Ceremony for our local Hispanic Heritage Month celebrations,. These yearly events are made possible by the generous support of our champions and sponsors and the active collaboration of our media and community partners. 

presented by
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2020 Sponsors
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P.O. Box 17934
Greenville, SC 29606
© 2018 Produced by Hispanic Alliance