Special 2020 Collaborations

The Premiere  of our HHM 2020 Latin Serenatas

Music allows us to feel emotions and convey meaning that words cannot express. We invite you to take five healing minutes to be absorbed in a small gift of Latin music from our Hispanic Heritage to you. The Greenville Jazz Collective brings the first of four mini Latin Serenatas to your inbox, infused with all the love and longing our human hearts can share.

Click the image to experience the magic of Latin Jazz.

Latin Serenatas Picture (with _PLAY_ ico


Every year National Hispanic Heritage Month (HHM) is observed by Americans across the United States. The celebration began in 1968, under President Lyndon B. Johnson, and was made a month-long celebration in 1988 by the U.S. Congress. Calendared between September 15 and October 15. Hispanic Heritage Month coincides with the independence days of Chile, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, and Belize.


Hispanic Heritage Month celebrates the myriad of cultures within Latin and Spanish-speaking countries, and the contributions of those peoples to America. America itself has the second largest Spanish-speaking population of any country in the world, smaller only than Mexico. Generations of Hispanic Americans have enriched our nation by making contributions in science, education, the arts, and politics. 


Celebrating Hispanic Heritage Month SC

We strive to make the Upstate of South Carolina an inclusive community where diversity is celebrated and Hispanic families from many nationalities can thrive, share their culture, and actively shape the community. Our site is dedicated as a central resource for promoting Hispanic heritage and HHM events from across this region.  To learn more about the Hispanic community in Greenville County South Carolina, read Hispanics in Greenville, an academic assessment of our community by Hispanic Alliance, written in partnership with Furman University.

Our celebration changes a bit every year. Here is how you can engage and contribute to the celebration during HHM 2020!

HHM Events Calendar

See the variety of offerings from our community partners and plan your HHM celebration! Or share your Hispanic Heritage Events (virtual and in-person)  by submitting information at the link below or email details to


Stories of Heritage

Four weeks of HHM and one inspiring story for each. This year we honor the work of groups within the Hispanic community that have led the crisis response against COVID-19, feeding thousands of suddenly impoverished families and sustaining dignity and hope for everyone.  

30 Days of Hispanic Heritage

Every day from September 15 -October 15 we will feature an Instagram story of a local Hispanic hero who has helped others through our difficult year. Who will be honored? You decide! Share your story of someone who has made a difference to you this year.

Coming in Week 4...

Hispanic small businesses are a key contributor to local economies and Latin Supermercados, in particular, are centers of discourse and a link to the home country.  Join us for a in-depth story, co-written by Hispanic Alliance and Greenville Business Magazine, that honors the incredible sacrifice and flexibility of five special stores that are collaborating to feed their community. This story will be released with the October issue of Greenville Business Magazine, kicking off a series of stories that engages readers with the opportunities offered by Hispanic businesses.

Hispanic Businesses
of Canasta Básica
HHM 2020 Partners

Hispanic Heritage Month SC began in 2015 with a Steering Committee of local advocates for the Hispanic Community and Hispanic culture.  Since then, Hispanic Alliance has served as the Master of Ceremony for our local Hispanic Heritage Month celebrations,. These yearly events are made possible by the generous support of our champions and sponsors and the active collaboration of our media and community partners. 

presented by
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2020 Sponsors
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Greenville County Library System
HHM Tulum
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P.O. Box 17934
Greenville, SC 29606
© 2018 Produced by Hispanic Alliance